London software testing news UK


Website testing techniques

Posted in Software testing,testing tool by testing in London on October 15, 2009

From Search Engine Land

In a previous post, I wrote about how to get started with website testing, both choosing which pages to test and how to define which elements will contribute the most to profits. However, there are quite a few testing methods to choose from. In this post I will delve into the two most common testing methods: A/B tests and multivariate tests (MVT). What is the difference between them? How can you choose which one best fits your needs?

Below is a comparison between the testing techniques mentioned, taking into consideration the overall use of the testing technique, coding needs, design needs, granularity of results and other considerations.

Most testing tools provide these options, but since Google Website Optimizer is a free tool that provides both options, it is a good place to start.

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